July 23

What Every Chiropractor Ought to Know About Messenger Chatbots

Chiropractic Marketing


Even though email is KING when it comes to chiropractic marketing, think about this for a second…

According to Mailchimp, the average email open rate across all industries is only 20.81%.

What if you could more than triple that rate?

Do you think that would significantly impact your bottom line?


How do we do it?

Through chatbots.

More specifically, through Facebook Messenger chatbots.

Let me explain…

What are Messenger Chatbots?

Messenger chatbots are simply software that allows you to communicate with your prospects and chiropractic patients through Facebook’s Messenger app.

Traditionally, a “bot” is software that automates tasks.

However, a chatbot automates conversations—things like your clinic’s phone number, location, web address, hours you’re open, services you provide, etc…

It also collects data (like names and email addresses) from everyone that initiates a chat with your chatbot.

And, since this data is authenticated by Facebook (remember, Facebook owns Messenger), you’re almost guaranteed it’s the user’s real contact information (I italicized “almost” because no system is completely foolproof).

This makes reaching the right audience (your Perfect Prospect) at the right time even more effective.

So, in essence, a chatbot can become an automated digital Chiropractic Assistant that works for you 24/7/365.

And, since Messenger is the #1 app in the US and Canada with over 1.5 billion active users, connecting chatbots to Messenger to help convert leads into new patients is a no-brainer.

As a matter of fact, chatbots are averaging 80% open rates and 4 to 10 times higher CTRs (click-through-rates) compared to email!

Crazy numbers, right?!

Is this the End of Email Marketing for Chiropractors?

Do those numbers mean chiropractors should forget about growing your chiropractic email list through the use of landing pages and marketing funnels?

Of course not!

People still use email and will continue to do so.

You’re using it right now!

But the writing is on the wall…

Messaging apps and chatbots will revolutionize the way we do business.

According to Gartner, by 2020 85% of customer interactions with a business will be managed without a human.

85% managed without humans prediction

Let that sink in for a moment…

Can you imagine a world where 85% of your customer interactions are managed without human intervention.

I’ll be honest, I can’t.

It’s completely mind-boggling.

And while chatbots sound really cool and sexy, you may be wondering if this is just a millennial fluke.

Are Messenger Chatbots Just a Trend?

I can assure you, they’re not.

According to a Business Insider study, 60% of both tech-savvy millennials and Gen Xers in the United Stated have already used chatbots.

As a matter of fact, chatbots are pretty popular among users between the ages of 18 to 55, the sweet spot of your target market!

And these numbers are expected to grow exponentially and be even more important in the years to come!

So let me ask you, Doctor…

Are you using this new technology yet?

If not, why not?

We all know that the lifeblood of our chiropractic practices is new patients.

But reaching them through email is becoming more difficult.

Again, please don’t misunderstand me here…

You still need to be using email autoresponders, weekly or monthly newsletters, etc… to provide top-of-mind awareness.

But you also need to engage them where they spend most of their time…

Inside Messenger!

You’ve got two choices:

1) You can try to communicate with them manually (good luck because you’ll been in Messenger ALL. DAY. LONG!)…


2) You can AUTOMATE the majority of conversations through chatbots (which free up your time to do what you love to do!)

Scale Your Chiropractic Practice With Messenger Chatbots

The key to scaling to whatever level you want to go to in practice is AUTOMATION.

Automation saves you time.

And time is money.

Think about how many times your chiropractic assistant has to answer the same mundane questions about your practice either through email, phone calls, or voice messages.

Then think about how much time (money) you’ll save if the answers were automated.

Not just during office hours…

But 24 hours a day, 7 days a week!

That’s how we take doctors who are struggling and surviving to thriving and driving.

It’s the key to our 7-figure Lead Flow Roadmap.

Chiropractic Marketing Websites

To learn more about chatbots and how they can help automate your chiropractic business, click here.

The link will take you directly into Messenger and introduce you to Atlas, our chiropractic chatbot assistant.

He’s there for one purpose—to educate you on the importance of automating the mundane information about your practice through the use of our chiropractic chatbots…

Everything from office location and patient education to full-blown chiropractic marketing campaigns and lead-generation!

About the author 

Dr. Patrick MacNamara

I help chiropractors automate conversations and build better connections with both their prospects and patients through Messenger—the #1 app in the US and Canada.

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